The Julius Baer Next Generation Art Prize (“Prize”) is for young Asian artists who create digital art – working with a medium of the future.

By dedicating the Prize to the digital image, a medium that is already fast becoming the visual currency of everyday life in the twenty-first century, the Julius Baer Group wishes to engage and empower the talent of the future. The Prize underlines the importance of Julius Baer’s support of the arts and young talent, as well as a recognition of the current shifting frontiers in life and work.

Image from Julius Baer